From: Subject: Online File W5.9 Date: Mon, 28 May 2007 08:32:53 +0430 MIME-Version: 1.0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://higheredbcs.wiley.com/legacy/college/turban/0471705225/web/online/ch05/w5_9.html X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3028 Online File W5.9

Online File W5.9=20

MOBILE ENTERTAINMENT: MUSIC, PICTURES, AND VIDEO=20

The availability of portable MP3 players has lead to the development = of=20 music devices integrated with mobile phones. All of the major handset = vendors=20 offer MP3-phones, including Samsung (SPH-M100), Nokia (5510), Ericsson = (MP3=20 Handsfree), and Audiovox (CMP3). All of these handsets enable music = titles to be=20 stored and played locally on the mobile device.

With higher = bandwidth,=20 music vendors will be able offer instant delivery of songs from their = music=20 libraries for online purchase. Location-based services can even be = integrated to=20 target subscribers with location-sensitive streaming content such as = audio=20 jingles promoting offers at retail outlets in the vicinity or movie = trailer=20 previews for films showing at the nearest theater.

The same = handset=20 vendors have also produced a new generation of cell phones that enable = users to=20 send pictures from one device to another. The Nokia 7650, the Samsung = A500, Sony=20 Ericsson T300, and Sanyo SCP-5300 all have built-in digital cameras. = These, and=20 a number of other cell phones, can send and receive pictures through = their=20 multimedia messaging (MMP) capabilities.

As the 3G handsets hit = the=20 market, mobile devices will begin to support the downloading and = real-time=20 playback of audio and video clips. The U.S.-based Packet Video = Corporation=20 (packetvideo.com) is a pioneer in this area. The company has already=20 demonstrated its new mobile-media software on Nokia=92s 3650 and 7650 = phones. This=20 software enables content to be captured by the mobile phone, viewed via=20 streaming, and shared via messaging and email. Utilizing the software, = users=20 can: encode live video from the built-in device camera; stream favorite = videos=20 and other multimedia content across the wireless network to the handset; = view=20 news, sports, music videos, movie trailers, and other content; download = content=20 to the mobile device for forwarding to friends or storage for later = retrieval;=20 and view live cameras for travel, entertainment, security, and child or = elderly=20 monitoring (WirelessDevNet Daily News, 2002). Packet Video=92s software = utilizes=20 the MPEG-4 standard for video decoding.=20

REFERENCE FOR ONLINE FILE W5.9=20

WirelessDevNet Daily News, =93PacketVideo Demonstrates Mobilemedia = on Nokia=20 Series 60 Devices.=94 November 19, 2002, wirelessdevnet.=20 com/news/newsitem.phtml?newsitemid=3D5231&channel=3Dpda = (accessed June=20 2003).