From: Subject: Online File W4.2 Date: Mon, 28 May 2007 08:22:00 +0430 MIME-Version: 1.0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://higheredbcs.wiley.com/legacy/college/turban/0471705225/web/online/ch04/w4_2.html X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3028 Online File W4.2

Online File W4.2=20

BENEFITS OF ELECTRONIC AUCTIONS=20

Electronic auctions have the following benefits for sellers, buyers, = and=20 auctioneers:=20

BENEFITS TO SELLERS=20

Increased revenues from broadening customer base and shortening = cycle=20 time.=20

Optimal price setting, determined by the market (more buyers).=20

Saves on the commission to intermediaries. (Physical auctions=92 = fees are=20 very high compared to e-auctions.)=20

Can liquidate large quantities quickly.=20

Improved customer relationship and loyalty (in the case of = specialized B2B=20 auction sites and electronic exchanges).=20

Save on administrative expenses.

BENEFITS TO BUYERS=20

Increased opportunities to find unique items and collectibles. For = example, according to Press-Telegram (2003), in the first days = after=20 Baghdad fell in April 2003, there were 1,500 to 2,000 Saddam items for = sale on=20 eBay. The head of a statue of Saddam Hussein, taken down from Paradise = Square=20 in central Baghdad, for example, reached a bidding of $1 billion on = April 11,=20 2003 (Braiker and Christenson, 2003). Although it was later found that = the=20 auction was not real, the incident does show the power of auctions.=20

Chance to bargain, instead of buying at a fixed price.=20

Entertainment. Participation in e-auctions can be entertaining and = exciting.=20

Anonymity. With the help of a third party, buyers can remain = anonymous.=20

Convenience. Buyers can bid from anywhere, even with a cell phone; = they do=20 not have to travel to an auction place.=20

Procurement time can be shortened dramatically.

BENEFITS TO AUCTIONEERS=20

High =93stickiness=94 to the Web site; customers just keep = returning to the=20 auction site.=20

Expansion of the auction business and more ad revenue to = auctioneer.=20

REFERENCES FOR ONLINE FILE W4.2=20

Braiker, B., and E. Christenson, =93Bidding War,=94 MSNBC = News, April 12,=20 2003, msnbc.com/news/899433.asp (accessed June 2003).=20
Press-Telegram, =93Can=92t Find Saddam? Look for Him on = eBay,=94 Press=20 Telegram, April 12, 2003, p. A10.=20

<= /H5>

BENEFITS OF ELECTRONIC AUCTIONS=20

Electronic auctions have the following benefits for sellers, buyers, = and=20 auctioneers:=20

Increased revenues from broadening customer base and shortening = cycle=20 time.=20

Optimal price setting, determined by the market (more buyers).=20

Saves on the commission to intermediaries. (Physical auctions=92 = fees are=20 very high compared to e-auctions.)=20

Can liquidate large quantities quickly.=20 Improved customer relationship and loyalty (in the case of = specialized B2B=20 auction sites and electronic exchanges).=20 Save on administrative expenses.

Can liquidate large quantities quickly.=20

Improved customer relationship and loyalty (in the case of = specialized B2B=20 auction sites and electronic exchanges).=20 Save on administrative expenses.

Improved customer relationship and loyalty (in the case of = specialized B2B=20 auction sites and electronic exchanges).=20

Save on administrative expenses.

Save on administrative expenses.

Chance to bargain, instead of buying at a fixed price.=20

Entertainment. Participation in e-auctions can be entertaining and = exciting.=20

Anonymity. With the help of a third party, buyers can remain = anonymous.=20 Convenience. Buyers can bid from anywhere, even with a cell phone; = they do=20 not have to travel to an auction place.=20 Procurement time can be shortened dramatically.

Anonymity. With the help of a third party, buyers can remain = anonymous.=20

Convenience. Buyers can bid from anywhere, even with a cell phone; = they do=20 not have to travel to an auction place.=20 Procurement time can be shortened dramatically.

Convenience. Buyers can bid from anywhere, even with a cell phone; = they do=20 not have to travel to an auction place.=20

Procurement time can be shortened dramatically.

Procurement time can be shortened dramatically.

BENEFITS TO AUCTIONEERS=20 High =93stickiness=94 to the Web site; customers just keep = returning to the=20 auction site.=20 Expansion of the auction business and more ad revenue to = auctioneer.=20

High =93stickiness=94 to the Web site; customers just keep = returning to the=20 auction site.=20 Expansion of the auction business and more ad revenue to = auctioneer.=20

High =93stickiness=94 to the Web site; customers just keep = returning to the=20 auction site.=20

Expansion of the auction business and more ad revenue to = auctioneer.=20

Expansion of the auction business and more ad revenue to = auctioneer.=20

REFERENCES FOR ONLINE FILE W4.2=20

Braiker, B., and E. Christenson, =93Bidding War,=94 MSNBC = News, April 12,=20 2003, msnbc.com/news/899433.asp (accessed June 2003).=20 Press-Telegram, =93Can=92t Find Saddam? Look for Him on = eBay,=94 Press=20 Telegram, April 12, 2003, p. A10.=20

Can liquidate large quantities quickly.=20

Improved customer relationship and loyalty (in the case of = specialized B2B=20 auction sites and electronic exchanges).=20

Save on administrative expenses.

Improved customer relationship and loyalty (in the case of = specialized B2B=20 auction sites and electronic exchanges).=20

Save on administrative expenses.

Anonymity. With the help of a third party, buyers can remain = anonymous.=20

Convenience. Buyers can bid from anywhere, even with a cell phone; = they do=20 not have to travel to an auction place.=20

Procurement time can be shortened dramatically.

Convenience. Buyers can bid from anywhere, even with a cell phone; = they do=20 not have to travel to an auction place.=20

Procurement time can be shortened dramatically.

BENEFITS TO AUCTIONEERS=20

High =93stickiness=94 to the Web site; customers just keep = returning to the=20 auction site.=20

Expansion of the auction business and more ad revenue to = auctioneer.=20

High =93stickiness=94 to the Web site; customers just keep = returning to the=20 auction site.=20

Expansion of the auction business and more ad revenue to = auctioneer.=20

Braiker, B., and E. Christenson, =93Bidding War,=94 MSNBC = News, April 12,=20 2003, msnbc.com/news/899433.asp (accessed June 2003).=20
Press-Telegram, =93Can=92t Find Saddam? Look for Him on = eBay,=94 Press=20 Telegram, April 12, 2003, p. A10.=20